I'm a User Experience Designer in Southern California passionate about creating better experiences through thoughtful design. 

Here's a look at my design journey, how I contribute to the design community, some places I've been featured, and more.

Design Journey

I got my Bachelors and Masters in Computer Science but it was always the HCI courses that were most interesting to me.


My first "real" job out of college was working on car navigation systems at Alpine Electronics. Drivers interacted through touch, voice, and remote control. We used PowerPoint for our wireframes and flows.


I went on to design the 10-foot lean back experience at DIRECTV. My focus was on helping people find and browse content. I also worked on Internet connected services like On Demand and integrating YouTube and Pandora.



I wanted to iterate on designs faster and use data to drive design decisions so I joined an e-commerce startup called Beachmint. I helped optimize onboarding and checkout. Long story short, they raised a lot of money, spent a lot of money, and eventually failed.


So I joined another startup called Wallaby Financial as the 2nd employee. At Wallaby, I led design for all their products including mobile and web apps, browser extensions, wearables, and internal tools. Bankrate acquired Wallaby in December 2014.


At Bankrate, I led design for the credit cards division. I built, mentored, and managed a team of designers across distributed locations in an agile environment. I established a design vision, strategy, principles, and process. Red Ventures acquired Bankrate in November 2017.

In my spare time, I'm working on my side projects and always wondering how to make something better.

Design Principles

When designing, I keep in mind some personal design principles that I believe create better experiences. 

  • Focus on user's goals and pain points
  • Make it easy to use and understand - don’t make me think
  • Tell a story
  • Add delight


I took the assessment to see what my top five strengths were.

  1. Analytical
  2. Relator
  3. Deliberative
  4. Significance
  5. Focus 

Design Community

I try to positively contribute to the design community through meetups and mentorship.

Selected Articles & Press

I've been interviewed a few times and written articles for design magazines and websites.